💰 Cost Reality

The true cost of menopause care.
Not just the monthly fee.

Monthly prices are advertised. Labs, follow-ups, shipping, and insurance gaps are not. Calculate your total first-year cost — including the fees most women do not see coming.

Calculator

What will you actually pay?

Enter your situation. We will estimate your total first-year cost for each provider, including the hidden fees that do not show up in ads.

Estimates based on public pricing as of May 2026. Verify directly with providers.

Side-by-Side

Insurance vs. cash-pay.
The real difference.

Provider Monthly cost With insurance Cash-pay total (1st year) Hidden fees
Midi Health
Insurance + video visits
$0–$250
per visit
Often $0–$50 copay per visit with PPO. Labs may be covered. $500–$1,500+
Highly variable without coverage
Labs $150–300/yr
Follow-ups $100–250
Medication separate
Alloy
Flat fee, all 50 states
$75/mo
flat, billed quarterly
Not accepted
Cash or HSA only
~$949/yr
Everything included
None disclosed
Cancel anytime
Winona
Compounded bioidentical
$54–$199/mo
medication only
Not accepted
Compounded = no insurance
$648–$2,388/yr
Wide range by dose
Consult included
No labs required
Shipping may apply
Evernow
Membership + meds
$35/mo
membership
Meds may be covered
Membership is cash
~$600–$1,200/yr
Membership + meds
Medication extra
Labs may be required
Limited states
The Myth

Compounded is cheaper.
Is it, though?

Winona advertises $54/month. Alloy charges $75/month. On the surface, compounded looks cheaper. But the total cost of ownership tells a different story.

True first-year cost comparison

The reality: Alloy's $75/month flat fee includes consultation, medication, shipping, and ongoing async messaging. Winona's $54–199/month is medication-only. If you need a dose adjustment or have questions, you may pay extra. And because compounded HRT is not covered by insurance, every dollar comes out of pocket.

Cost categoryAlloy (FDA-approved)Winona (Compounded)
Monthly medicationIncluded in $75/mo$54–$199/mo
Initial consultationIncludedIncluded
Follow-up visitsAsync messaging includedAsync messaging included
Lab workNot required per their processNot required
ShippingIncludedMay be extra
Insurance coverageNot accepted (flat fee)Not accepted (compounded)
Year 1 total (mid-range)~$949~$1,200–$1,800

Winona can be cheaper at the lowest dose ($54/mo = $648/yr) but costs escalate quickly at higher doses. Alloy's price never changes. Evernow's $35/mo membership plus medication often lands in the same range as Alloy.

Hidden Costs

The fees most women never see coming.

These line items rarely appear in marketing. Ask about them before you sign up.

🧬
Lab Work
$150–300
Per year if required. Midi/Evernow may ask for baseline labs. Alloy and Winona typically do not.
💬
Follow-ups
$0–250
Per visit. Async models (Alloy, Winona, Evernow) include messaging. Midi video visits may bill separately.
🚚
Shipping
$0–15
Per shipment. Some providers include it. Some charge per refill. Ask before subscribing.
🔒
Subscription Lock-in
3–12 mo
Some plans require quarterly or annual commitments. Cancellation fees may apply mid-commitment.

Pro tip: Always ask: "What is the total cost in year one, including labs, shipping, and any required follow-ups?" If a provider cannot give you a straight answer, that is useful information too.

Value

Cost per month of relief.

Price alone is not the whole story. Here is what each provider delivers for the cost.

Alloy
$75/mo
FDA-approved HRT. All 50 states. Async care. No labs required. One flat price — no surprises. Best for cash-pay patients who want predictable costs.
Evernow
$35/mo
Lowest membership fee. FDA-approved. FSA/HSA eligible. Medication billed separately (~$15–40/mo). Best entry point for cost-sensitive patients.
Midi Health
$0–250
Accepts most PPO insurance. Video visits with menopause specialists. May be $0 out-of-pocket with good coverage. Best for insured patients who want specialist care.
Winona
$54–199
Compounded bioidentical HRT. Custom dosing. No insurance accepted. Best for patients who want personalized compounded formulations and are comfortable with cash pay.
Next Step

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